HSDA Meeting 2021

December 16, 2021
1 - 6:00 p.m. EST

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Painting of Joyce Kershaw ReubelJoyce Kershaw Reubel
Co-Founder & Chair Emeritus
Healthcare Supplier Diversity Alliance

Dedication to Joyce Kershaw Reubel

Joyce Kershaw-Reubel was an unforgettable woman. She was a co-founder of Kerma Medical Products, Inc. and The Healthcare Supplier Diversity Alliance (HSDA). She was notably one of the first African American Women to own her own business in healthcare. Joyce was a strong leader, full of style and grace. Her storytelling skills were amazing and she utilized that ability as a model for mentoring all who she encountered. She continuously made you think and encouraged you to view life and opportunities in various ways. Joyce “spoke the truth”. Her comments were direct, honest, and insightful — a quick wit and unending sense of humor. She rarely accepted NO for an answer and would work tirelessly to find different ways to meet the same outcome. She had a passion for helping those in need and focused on creating employment opportunities for disadvantaged communities that would provide them the ability to learn, create, and grow while providing for their families.

Joyce and her husband, Earl G. Reubel, co-founded Kerma Medical Products, Inc. Kerma began as a manufacturer in 1991 as a United States Government supplier and in 1994, Kerma expanded into the Commercial Medical Products industry (e.g. hospitals). Primed by her experience with New York Telephone Company and her commitment to success and their partnership, Joyce worked tirelessly to grow and maintain Kerma. After a successful career, she chose to retire in 2005.

Joyce and her dear friend, Angela Wilkes, are the co-founders of HSDA. This organization began as a talk between two women, brainstorming on how they can create an organization that will design and provide opportunities, education, and networking opportunities to Diversity Suppliers in the healthcare industry. At the time, Angela Wilkes was the Director of Supplier Diversity at Owens & Minor; she initiated and lead their Mentor Protégé Program. Kerma Medical Products Inc. was their first Department of Defense protégé. This was an exciting venture for both companies and it promoted lengthy discussions and research opportunities. One unexpected outcome was the inability to find other MBE suppliers and/or organizations dedicated to MBEs in healthcare. During one of these deep dive conversations Joyce said, “We can do it on our own. We don’t need to wait for someone else to create a healthcare industry component!”

That was the start…. The next question was, “what can we do to get dollars to support the realization of this dream?” With financial commitments from Kerma and Owens & Minor, Joyce and Angela began to seek additional financial support and partnership from healthcare industry partners and organizations. It was not easy, but it was successful! The business plan/proposition was sound and the need for such an organization was apparent. The industry was supportive and as a result HSDA (initially called the HUB Association) was founded, incorporated, and initiated. Indicators of success were the growth of membership in the organization, the tremendous energy and support that the alliance generated, and the creation of the Healthcare Supplier Diversity Symposium.

Joyce Kershaw Reubel was truly unforgettable! Without her dreams, commitment, determination, and wisdom, none of this would have been possible.

Her legacy lives on. With gratitude, we thank you!

HSDA Supports “Black Lives and Businesses” btn full story

Our Mission

To lead healthcare supplier diversity by building awareness through education and creating pathways to potential opportunities for historically underutilized businesses and all healthcare supply chain stakeholders.

HSDA: Our Mission

Regulations of Participation in the
2019 Healthcare Supplier Diversity Alliance (HSDA) Annual Meeting

June 20-21, 2019   |  Gaylord Opreyland Conference Center |  2800 Opryland Dr, Nashville, TN 37214

ARTICLE 1

General Principles

  1. Definitions
    1. The Conference – The 2019 Healthcare Supplier Diversity Alliance (HSDA ) Annual Meeting organized on Jnue 20-21 in Nashville, TN.
    2. Registration system, hereinafter referred to as the System - An Internet application, owned by HSDA, which enables the supporting of the registering process for participants of the Conference.
    3. User - Every person that uses the System to register for the Conference.
    4. Participant - Natural persons, who are 18 years old and have full capacity to perform acts in law, as well as legal persons and organizational units that do not have legal personality, but which are able to acquire rights and assume obligations in their own name, and which used the System to correctly register for the Conference, until June 19, 2019.
    5. Bank account - Bank account of HSDA, used to collect the fees for participating in the Conference, kept by HSDA Treasurer.
    6. Signing of contract - It is the moment of posting the fee for participating in the Conference, at the bank account of HSDA. At this moment it is considered that the User has signed a purchase-sale agreement with HSDA, concerning the right to participate in the Conference. The acquiring of the right shall be confirmed by an email.
    7. Participation fee - The amount determined by HSDA that must be paid by Participants, so as to confirm their participation in the Conference.
    8. Payer - A paid Participant.
  2. Additional provisions and information
    1. The official Conference website is: http://hsdafordiversity.org
    2. The scope of the System’s operation also includes a service that consists in the storing of User registrations in a database, and handling such registration, by HSDA.
    3. The technical requirements regarding the using of the System are not much different from the technical requirements concerning the using of the Internet. The User must have a computer with Internet access, as well as software that enables viewing of its contents.
    4. The provisions contained in these Regulations constitute an integral part of applying for participation in the Conference and are applicable to all Participants.

ARTICLE 2

Terms and Conditions of Participation

  1. To participate in the Conference Participants must:
    1. Register for the Conference, which can be done exclusively via an on-line form available at the Conference’s website; and
    2. Pay the Conference fee, as defined by HSDA under Art. 3 hereunder,.
    3. HSDA reserves a right to modify the list of speakers and/or the agenda for reasons beyond its control. HSDA shall not be held liable in any way for damages vis-à-vis the Participants in such event.
    4. HSDA reserves a right to alter the Conference date for reasons beyond its control. In such event, Participants shall have a right to cancel their participation free of charge. HSDA shall not be responsible for covering any additional expenses of the Participants made in association with the Conference.
    5. The number of Conference places is limited. Participants will be registered on the first come first serve basis.

ARTICLE 3

Online Conference Registration

  1. Participants can only register for the Conference via an on-line form.
  2. The Conference shall be open for registration from May 9, 2019 until the last available place has been booked, but in any case no longer than until June 19, 2019.
  3. During their registration process, participants must fill all fields marked (*).
  4. Participants thereby guarantee that all the details filled in is correct.
  5. When the registration form has been filled in and the data confirmed the system sends a message to the email address provided in the form, thus confirming the registration.

ARTICLE 4

Fees

  1. The Conference fee shall be $225 for members and $300 for non-members. Additionaly, Participants may register for sponsorship opportunities in the following monetary categories: $550, $1,000, $2,500, and $5,000.
  2. HSDA provides for the following types of payment methods:
    1. Payment to the Bank account of HSDA, based on an email sent to the Participant specified in the registering form.
    2. Using MC, Visa, AMX credit cards, or e-check available via the Paypal payment platform integrated with the registration system.
    3. Using the Pay By Check option integrated with the registration system. HSDA can provide a formal invoice upon request. All payments by check need to be received by June 17, 2019.
  3. HSDA reserves the right to demand from the Participant a confirmation of payment, if the Participation fee is paid after June 17, 2019 as a condition for participation in the Conference.
  4. Invoices can be corrected, within the maximum period of 45 days, after they have been issued. Requests for corrections must be sent to the email address of HSDA: This email address is being protected from spambots. You need JavaScript enabled to view it..
  5. When buying participation in the Conference, for the benefit of a third party, the Payer confirms that they have been authorized by such party to issue all the necessary declarations, as required to meet the requirements set forth herein.
  6. There are no refunds for cancellations by the Participants.
  7. The Participation fee referred to in Article 4 of this paragraph does not include the following costs: transportation to/from the Conference, hotel reservations and fees, dinner on June 20, 2019, and parking.

ARTICLE 5

Permission to Use Image

  1. During the Conference, HSDA may arrange photo sessions and may film the course of the Conference for the purposes of broadcasting in the media (TV, radio, Internet, press) or for the purposes of documentation, marketing, or advertising for HSDA or other parties named by HSDA. By participating in the Conference Participants give their implicit permission for the recording, use an/or dissemination by HSDA, parties related to it of each Participant’s image, voice, expression in any promotional and marketing materials without limitation of time or territory.
  2. This permission means specifically that photo, video and audio recordings taken during the Conference may be placed on the Conference website or another website managed by HSDA, as well as used in marketing materials, including by dissemination in audio or video formats. The Participants hereby wave any claims (existing or future), including for compensation from HSDA for such use of their image, voice or expression for the purposes defined hereunder.
  3. HSDA will not sell photos of Participants to 3rd party websites, including stock photo websites.
  4. The Participant may request via email the removal of a specific photo from https://hsdafordiversity.org. HSDA will address each request on a case-by-case basis.

ARTICLE 6

Final Provisions

  1. HSDA shall act as the administrator of personal data of the Participants and Payers.
  2. HSDA has entrusted, under a separate contract, the processing of personal data of the Participants and Payers to HSDA for the purposes of financial settlement of Conference participation.
  3. Personal data of the Participant’s collected by HSDA from the Conference participation form shall be processed for the Conference organisation purposes in accordance with the Regulations.
  4. Without their knowledge and consent, personal data of the Participant of the Conference or the Payer shall not be transferred to any other data administrators. Data is kept in the website’s infrastructure and managed by HSDA Web Administrator and authorized HSDA members through access controls (ACLs). Online payment data is connected to Paypal.
  5. The disclosure of personal data shall be voluntary and the Participants and Payers have a right to access and modify their personal data.
  6. HSDA reserves the right to use the email address specified when registering for the Conference to make send notifications to Participants of the Conference, including about changes in the Conference programme or the Regulations.
  7. The Participants are required to observe the regulations document applicable at the venue of the Conference, including especially principles of general safety, fire safety and security.
  8. During the Conference, the Participants shall follow any housekeeping instructions that may be given by HSDA and in particular shall refrain from recording of the keynote speech (in audio, video and photo formats, or any combination thereof).
  9. Should a Participant be found to be in breach of the Conference Regulations, HSDA shall have a right to refuse the Participant the right to participate in the Conference and request him or her to leave the Conference site or venue.
  10. The Conference has a limited number of places for participants. HSDA reserves the right to reject registration requests. The Conference is by invitation only.
  11. HSDA reserves the right to make changes in the Regulations. Upon an announcement by HSDA of any changes to the Regulations, each Participant registered for the Conference should immediately read such changes. Participants who do not accept any of the changes should notify of their position to HSDA in writing via electronic channels at This email address is being protected from spambots. You need JavaScript enabled to view it.. The notification should reach HSDA within 4 days from the entering into force of such changed Regulations in failure of which HSDA shall regard the changed Regulations to have been fully accepted by the Participants.
  12. HSDA can be contacted via electronic mail at This email address is being protected from spambots. You need JavaScript enabled to view it..
  13. Any disputes arising in relation to the Conference participation shall be decided by the State of Illinois courts.
  14. HSDAs shall not be liable whatsoever for the Participants’ property that may be lost, destroyed or stolen during the Conference.
  15. The Participants shall be fully liable for any damage they cause both in the venues involved in any Conference activities and in their accommodation.
  16. By registering, Participants accept these Regulations.

2019 HSDA Annual Meeting Registration

You have come to the right place to register for the event and sign up for sponsorship!

For Diamond, Gold, and Silver Sponsors, please choose Group Registration so that you can enter the names of your fellow attendee(s). Also, please ask your colleagues if they have any food allergies or dietary needs. For Event Sponsors, your sponsorship includes one registration; you may still use the group registration form to add colleagues.

  • Diamond Sponsor: 4 attendees (including yourself)
  • Gold Sponsor: 3 attendees (including yourself)
  • Silver Sponsor: 2 attendees (including yourself)
  • Event Sponsor: 1 attendee included

Sheraton Music City
777 McGavock Pike
Nashville, TN. 37214.
Last Day to Book Hotel for HSDA Block Discount: Friday, June 7, 2019

Sponsorship Opportunities

You are invited to participate in sponsorship opportunities through the 2021 HSDA Annual Meeting, September 14, 1 - 5:30 pm. Attendees include major corporations, healthcare providers/ hospital groups, and diverse suppliers in the healthcare supply chain. Our mission: To lead healthcare supplier diversity by building awareness through education and creating pathways to potential opportunities for historically underutilized businesses and all healthcare supply chain stakeholders.

If you need an invoice before registering, please This email address is being protected from spambots. You need JavaScript enabled to view it..

Platinum Sponsor Level

VIP Access  |  $15,000

Platinum Level VIP Access connects your company's attendees to virtually meet and greet with keynote speakers. We'll confirm which keynotes are available 2 weeks prior to the conference. Detailed benefits are listed below.

Marketing/Branding

  • Recognition as a Platinum Sponsor
  • Company logo on conference website
  • Ad space opportunity in website front-page flash
  • Verbal recognition during general sessions
  • Full page color ad included in digital conference programs
  • Special Thanks in Pre-Event Email to our database
  • Company name listed in press releases, online dissemination and promotional material

Engagement / Speaking Opportunities

  • Organization virtual booth/breakout room
  • Opportunity to have individuals from your organization participate as speakers/moderators in breakout sessions.
    • The number of speaking/moderator opportunities are TBD
  • Opportunity to have pre-recorded welcome for 1st keynote of the day
  • Opportunity to have pre-recorded welcome for closing keynote
  • Opportunity for 10 conference registrations

Gold Sponsor Level

VIP Access  |   $10,000

Gold Level VIP Access connects your company's attendees to virtually meet and greet with keynote speakers. We'll confirm which keynotes are available 2 weeks prior to the conference. Detailed benefits are listed below.

Marketing/Branding

  • Recognition as a Gold Sponsor
  • Company logo on conference website
  • Ad space opportunity in website front-page flash
  • Verbal recognition during general sessions
  • Full page color ad included in digital conference programs
  • Special Thanks in Pre-Event Email to our database
  • Company name listed in press releases, online dissemination and promotional material

Engagement / Speaking Opportunities

  • Organization virtual booth/breakout room
  • Opportunity to have individuals from your organization participate as speakers/moderators in breakout sessions.
    • The number of speaking/moderator opportunities are TBD
  • Opportunity to have pre-recorded welcome for 1st keynote of the day
  • Opportunity to have pre-recorded welcome for closing keynote
  • Opportunity for 5 conference registrations

Silver Sponsor Level

VIP Access  |   $5,000

Marketing/Branding

  • Recognition as a Silver Sponsor
  • Company logo on conference website

Engagement / Speaking Opportunities

  • Opportunity to have individuals from your organization participate as speakers/moderators in breakout sessions.
    • The number of speaking/moderator opportunities are TBD
  • Opportunity to have pre-recorded welcome for 1st keynote of the day
  • Opportunity to have pre-recorded welcome for closing keynote
  • Opportunity for 2 conference registrations

Bronze Sponsor  Level

$2,500

Marketing/Branding

  • Recognition as a Bronze Sponsor
  • Company logo on conference website

Sponsorship Opportunities

You are invited to participate in sponsorship opportunities through the 2019 HSDA Annual Meeting, June 20-21, 2019 at the Gaylord Opryland Resort & Convention Center. Attendees include major corporations, healthcare providers/ hospital groups, and diverse suppliers in the healthcare supply chain. Our mission: To lead healthcare supplier diversity by building awareness through education and creating pathways to potential opportunities for historically underutilized businesses and all healthcare supply chain stakeholders. In support of green initiatives, we are not printing a full program booklet containing speaker bios. However, we plan to print the agenda with sponsor acknowledgements and use prominently-placed signage to represent your sponsorship at the event.

Sign up for your preferred sponsorship level during registration. Need an invoice? No problem. You will automatically receive one after you register. If you need an invoice before registering, please This email address is being protected from spambots. You need JavaScript enabled to view it..

Diamond   |   $5,000

  • Opportunity for brief remarks at lunch
  • Opportunity for brief remarks at the reception on June 20
  • Four complimentary registrations for the event
  • Display table
  • Acknowledgement as a Diamond Sponsor on the HSDA website for 1 year
  • Acknowledgement as a Diamond Sponsor through signage and printed materials at the event

Gold   |   $2,500

  • Opportunity for brief remarks at the opening session
  • Opportunity for brief remarks at  the reception on June 20
  • Three complimentary registrations for the event
  • Acknowledgement as a Gold Sponsor on the HSDA website for 1 year
  • Acknowledgement as a Gold Sponsor through signage and printed materials at the event

Silver   |   $1,000

  • Opportunity for brief remarks at the reception on June 20
  • Two complimentary registrations for the event
  • Acknowledgement as a Silver Sponsor on the HSDA website for 1 year
  • Acknowledgement as a Silver Sponsor through signage and printed materials at the event

 Event Sponsor   |   $500

  • One complimentary registration for the event
  • Acknowledgement as an Event Sponsor on the HSDA website for 1 year
  • Acknowledgement as an Event Sponsor through signage and printed materials at the event
  • Recognition during introductions to your choice of agenda item or recognition through social media during the event:

      Panel Discussion
      Technology & Innovation Session
      Clear: Living the Life You Didn't Dream Of!
      Social Media Syndication During the Event
      Annual Meeting Official Business

HSDA Annual Meeting Agenda

June 20-21, 2019
Gaylord Opryland Resort & Convention Center, Nashville, TN

Thursday, June 20

5
:30 pm
- 7
:00 pm

Reception: Crystal Gazebo, Gaylord Opryland Hotel

Dinner (on your own)

Friday, June 21

8
:00 am

Continental Breakfast, Gaylord Opryland Hotel

9
:00 am

Welcome to Nashville

- Sharon Hurt, City Councilwoman At Large, Metropolitan Council Office, Nashville, TN and CEO/President, Jefferson St United Merchants Partnership

9
:15 am

HSDA Annual Meeting Official Business

- Deborah Williams, VP, Program Management, Supplier Diversity and Sustainability Programs, Premier, Inc & Chair, HSDA

9
:45 am

Break

10
:00 am

Panel

Moderator - Patricia Hairston, President, Global Supply Chain Solutions

  • Davita Taylor, Chief Procurement Officer, Metro Nashville Airport Authority
  • Dawn Mason, Managing Director, Procurement, CoreCivic
  • Joey Dickson, AVP Purchased Services, Chief Diversity Officer, HealthTrust Purchasing Group (HPG)
  • Akhil Agrawal, President, American Medical Depot & HSDA Board Member
11
:00 am

Growing your Healthcare Business in an Era of Change

- Marcus Whitney, CEO & Founder, Health: Further (and other organizations), Author of "Create and Orchestrate"

12
:00 pm

Keynote Address & Lunch

- Herschel Walker, 1982 Heisman Trophy Winner, Mental Health Awareness Advocate, Author of "Breaking Free", Successful Entrepreneur, and Founder & President, Renaissance Man Food Services

1
:30 pm

Break

1
:45 pm

Clear: Living the Life You Didn’t Dream Of!

- Herman J. Williams, M.D., President, Herman Williams Consulting, Executive Vice President and Chief Clinical Officer, RCCH HealthCare Partner, and Author of "Clear: Living the Life You Didn't Dream Of!"

2
:45 pm

Closing Remarks

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